Our Audience

They are young, trend-setting, and artistic

• 67% are between the ages of 21-44
• 63% are single
• 36% work in the arts, entertainment and media fields

They've got money to spend

• 36% earn between $51,000-$100,000
• 34% earn over $100,000 per year

They are highly educated

• 90% have college degrees
• 39% have post-graduate degrees

They are influencers, in tune with the media and cultural trends

• 71% spend more than 5 hours per week reading magazines; their favorite magazines include The New Yorker, Time Out, and Vanity Fair
• 71% read more than 10 books per year
• 62% attend more than 5 cultural events per month
• 82% go out to a restaurant more than 5 times per month
• 97% have traveled outside the U.S.
• 91% are registered users on MySpace or YouTube

Source: The Moth Audience Survey 2006