Lululemon
Proud & Present for Pride
In June and July of 2020, The Moth worked with Lululemon to amplify and refine their Proud & Present campaign for Pride Month.
Later, Lululemon would go on to fund The Moth Community Engagement Program’s Black Voices Project. And, to this day, MothWorks at The Moth and Lululemon host a series of virtual storytelling workshops for their nonprofit partners.
Sponsorship Details
Workshops and Story Coaching. To kick things off in 2020, The Moth’s MothWorks team hosted a workshop and offered additional coaching to eight Lululemon employees and ambassadors to help them develop their Pride stories. Then, these stories were crafted into a series shared via social media: Val Desjardins and Brian Brooks.
Playlist of Stories That same year, we curated a playlist of Moth stories told by Black LGBTQ+ storytellers. We added stories periodically, and it was shared across The Moth’s social media.
Continued Support After beginning our work together in 2020, Lululemon has continued to support The Moth. They assisted our Community Program by funding the launch of our Black Voices Project and have brought a series of twelve (12) storytelling workshops to their employees for several years now.
