Unilever x Walgreens
Celebrating Stories of Untold Beauty
In 2023, The Moth and Unilever partnered with Walgreens to celebrate stories of Untold Beauty. This included sponsorship of The Moth Podcast, The Moth Radio Hour, a collaboration with MothWorks at The Moth and sponsorship of three StorySLAMs.
Sponsorship Details
The Moth StorySLAM We kicked off our partnership with three sponsored StorySLAMs, in Chicago, New York and Miami. The theme of the evening was Untold Beauty, and it was presented by Walgreens and select Unilever Brands.
Storytelling Workshops At the same time, MothWorks at The Moth led a workshop for Walgreens and Unilever selected storytellers to shape their own tales of Untold Beauty. Of those ten participants, four were selected for 1:1 coaching with a MothWorks story instructor. Later, those stories were recorded by Unilever.
The Moth Podcast and The Moth Radio Hour In addition to living on a custom Unilever landing page, select clips of coached stories were also featured in a slate of custom podcast ads running on The Moth Podcast as well as in Walgreens stores. Additionally, Unilever sponsored The Moth Radio Hour. Altogether, this campaign reached roughly 4MM impressions across The Moth’s audio programs.
